Brand Protection & Product Authentication, Connected Packaging & Labels.
Vandagraf International Limited
Fundamental changes are taking place the World of counterfeiting. Global counterfeiting continues double digit growth according to the OECD.
This Masterclass outlines recent major movements in the counterfeiting landscape & the correspondingly fast evolving requirements for brand protection solutions.
Drivers include the dramatic rise of eCommerce, accelerated by the COVID pandemic, a strong shift from international bulk shipments of counterfeits to small postal parcels together with some other trends, including sustainability considerations.
The class also covers major technology groups (forensic markers / taggants, optical devices, digital watermarking, connected packaging and other approaches).
This masterclass also explores market & business opportunities for technology / solution providers.